Why is it Matters?
Search engines are obviously looking at the many factors that determine the rankings in the search results. But what do they know about us as an administrator of the site? And how do they use this information? The well-known internet marketer Muhammad Kashif Majeed (CEO of Micro Tech Soft) told about these factors as they see SEO Community and how to benefit from them and not to run into trouble.
Good Side
However, Google may reward you for links between related sites. There are specific times when you just need to tell the search engine that all these sites are yours, and the availability of administrative relations between sites can play good. This, for example, cases where you need to divide authority between sites.A perfect example here is eBay, eBay has the primary site in the United States in the domain zone .com and now they are opening a new site in Ecuador. They want the Ecuadorian eBay ranked as well as the US, but they do not want to start again, because they have so long to create the visibility of your brand on the web. And then it is important to show Google, which the new site - it's all the same eBay, this is an authoritative resource, and that the reference weight can be transferred to the new site.
It is also working on a much smaller scale, such as subdomains. We often see that blogging companies, online stores are on subdomains. It may be more convenient in terms of design or for any other reason. Of course, you want to have this subdomain, this blog has the same authority as that of the site. Google today can already comprehensive approach to the issue, worthy of any subdomain to get all the authority of the domain, but at least you can tell that the subdomain is directly related to the domain, and not to wait until this blog will go a long way since its inception to adequate positions in the search.
The same thing with different language versions of your website. They can be placed on subdomains or different domain areas, but it is always much easier to just tell the search engine that is the same site is just another language.
Bad Side
But there is a flip side, and her webmasters have to deal much more. Of course, the significance of this reduction by reference. In terms of search engine here everything is clear: you control both of these areas, why give links between normal weights? Therefore, all black and gray SEO so carefully hides the connection between its managed sites.But Google is becoming smarter. If, say, there are 12 sites, and they refer to each other, then it is used to signal the search engine that is specifically designed internal circuitry and such references do not need to take into account or they can even assign authorization.
Finally, we are seeing a new phenomenon already: Sanctions may be pursued by Google Webmasters. Suppose your site YourSite extradition. You are trying to correct the situation, but after months of hard work and the removal of all backlinks are not getting any results. Business should not be idle, and you decide to start from scratch, create a new site at the new URL. But somehow inexplicably sanctions are thrown into this new domain! It is quite realistic scenario, and while we can only guess about how Google detects a new URL at the old site that all backlinks already cleaned.
Thus, the question remains open: whether to inform the search engine of a link between the domains. Will it bring benefit or harm? Muhammad Kashif Majeed argues, if we understand some of the signals that use Google, you can benefit from the administrative relations between the sites.
Potential Signals Related Sites
It should be understood at once that we do not know all of the ranking factors Google, we only have a few guesses. Typically, Google looks at things such as the owner of the domain, WhoIs Records and so on, which are publicly available on the Internet. You yourself can find all this information, if you use, for example, SpyOnWeb.com. It will show you all of the sites, which are managed from a single IP or c one account with Google Analytics and Google AdSense. The degree of "relationship" can also be defined for different IP-addresses that are similar to the C-level blocks, and Google have long been able to do it. All this information is free and available to anyone.
Now we are already in the process of transition to a new version of the Internet Protocol - IPv6. Older fourth version, which worked with C- blocks will soon become irrelevant, which means that change and some ranking factors, but it is not yet known exactly how.
People often do not even think about how much content can be controlled to determine the affinity of their sites. Meanwhile, Google even published patents, which spoke of such signals. If the content on the site an identical or similar content on the site B, Google will suspect that both sites one owner. Of course, the final decision will be considered by other signals, which we have described above.
But this should definitely be that easy to transfer the site to the new address, to get rid of sanctions may not be enough. The same images together with the same content may indicate that the site belongs to the same person.
Format, CSS, the same templates WordPress, the same JavaScript files - all this is characteristic of websites run by one person. Of course, by themselves, these signals do not define the relationships between sites: the Internet are many free templates available, all this may be just a coincidence. But if other signals are applied here, talking about the same thing, Google is already able to draw conclusions.
Even something as simple as the contact details on the site can tell Google about the connection between sites.
Returning to the subject of multi-lingual versions of the site, you should not forget about the correct use of the attribute hreflang.
